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The casino market has experienced a notable transformation over the previous few decades, transitioning from conventional brick-and-mortar locations to active online platforms. This development has been propelled by tech advancements and shifting consumer tastes. In 2023, the global online gambling market was estimated at roughly (63 billion, with projections suggesting it could hit )114 billion by 2028, per to a report by Grand View Research.

Casino loyalty schemes are developing rapidly, responding to the shifting tastes of players and the fierce landscape of the gaming industry. In 2023, a study by Statista showed that loyalty programs could boost customer retention rates by up to 30%, making them a essential part for casinos looking to improve player engagement. One prominent individual in this area is Bill Hornbuckle, the CEO of MGM