The Evolution of Casino Loyalty Programs
Casino loyalty initiatives have evolved substantially over the periods, becoming crucial tools for luring and retaining players. In two thousand twenty-three, a study by the American Gaming Association uncovered that 70% of casinos in the U.S. have overhauled their loyalty initiatives to improve player participation and satisfaction. One notable figure in this change is Jim Murren, the ex CEO of MGM Resorts International, who played
March 19, 2025
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